Boombotix: The Sound Of The Brave

The theme to this video ad was “the soundtrack to your life”. This product is centred around activity and sports coupled with music. I decided to speak to the younger club going culture for this ad by combining Baltimore Bass drum breaks with UK garage / grime styled synths. The fast pace of the drums coupled with the brave nature of the types of sounds used as leads on this cut really speaks to the boldness of the characters partaking in this culture.