Boombot REX – The Next Advancement in Ultraportable Speaker Tech

The Boombotix “Boombot” is the leader of ultraportable speaker technology. The release of the new “Rex” model, featured a boxier, more rugged design. In order to match that announcement I decided to create a more synth focused, digital theme song which features elements of percussion from current hiphop music of 2014 and synth treatments that sound a bit futuristic. High in energy in order to match the high paced style of promotional video, and sans strong lead melody to ensure that the narrator does not have anything overpowering them when speaking about the new features.