Boombotix is a revolutionary portable speaker company based in San Francisco California. Co owned by RZA of the legendary Wu-Tang Clan, these speakers are both very practical and also a fashion statement. There is a deep hiphop culture around this product. So for this collaboration with fashion trailblazer Benny Gold, I decided to provide the video with a real raw classic 90’s influenced hiphop track. This approach helps communicate both street-cred for the brand as well as a level of coherence in all aspects of branding for this product.