Axe Bodyspray Wednesday Campaign

Axe bodyspray is known for being bold in their advertisements. With their “Wednesday” campaign, I decided to go for something really rare in TV sync. This campaign aired internationally for over 2 years. The video portrays young men full of confidence and humor. The music should match that same approach! Therefore I created a Trap influenced theme song, with loud brass strikes and distorted bass that definitely stands out from the rest of the musical treatments which it will be aired beside. This was very well received by younger audiences as it was a very brave step for Axe to go to air with this style of music.